Wil Garland, 55, a former Ohio businessman who moved to Sierra Vista just a few years ago, owns and operates the company. He began tours over a year ago, but not before acquainting himself with the area.

"We looked for the perfect opportunity and after spending a great deal of time researching the market in the area, we decided to get the company running," Garland said.

Garland runs the business with one black Jeep, complete with all the necessary gadgets for climbing steep hills and traveling through tight downhill trails.

"It seems that there is often a misconception with the jeep tours, because people tend to think of us as an extreme jeep tour adventure, when we offer much more," Garland said.

Garland says that he customizes the rides for people of all ages and athletic abilities.

The rides range from China Peak's extreme terrain to rock climbing at Council Rocks to a historical tour through old ghost towns or a hike through old Indian tribal lands.

Joel Meyer, a 20-year-old San Diegan who took Garland's tour recently, opted to spend the afternoon climbing the Dragoon Mountains.

"The most exciting part of the trip was the experience of the hike, because it was an environment that I didn't know existed before," he said.

Meyer found out about the tour from a friend, but said he had no idea what he was in for when he decided to head up to Council Rocks.

Garland, who said he's spent years studying history, purposely integrates history into the tours.

Cary Eberly, a historian from Philadelphia who traveled to Tombstone to work on his next book about Native Americans in the area, hired Garland as his tour guide.

"The experience was absolutely incredible, because I knew a lot about the area, but didn't know exactly where I could find many of these places," Eberly said.

"What would have taken me days to figure out took only a couple of hours."

Eberly found out about Garland's expeditions from an employee at the Larian Motel in Tombstone, which helps promote the tours.

Garland said he thinks as much as 30 to 40 percent of his business comes from local hotels.

Local business owners are a big part of his marketing tools and he hopes to further establish relationships with local businesses.

Garland is always looking for new marketing strategies.

"Sometimes I have to make business decisions and if the price is scaring people a little bit I need to do what I can to keep the customers happy, but also make as much as possible," Garland said.